With any company the logo and branding is very important. Really good logos are typically those where audiences take one look at it and instantly know which company it represents. The best logos are often very simple; For instance if I was to say Nike, we immediately know their logo as the tick symbol, or MacDonald’s as the two golden arches.
When designing a logo yourself there are several questions which you should ask yourself:
- Is it Memorable?
- Is it relevant to the industry it is representing?
- Is it describable ?
- Is it scalable? If the logo is too detailed, it will not scale down well.
- Is it still effective without colour?
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